Looks from RUBY’s new Champ collection. Images supplied.
RUBY’s latest collection Champ serves as a mid-year reminder to stand out and be daring. With pops of vermilion and graphic chain-link prints, Creative Director Deanna Didovich pushes Rubettes to make their mark – because if not you, then who?
“For us, Champ is about taking a new idea and running with it. We wanted our collection to be represented by Rubettes themselves. We’re thankful through our open casting to work with Grace (she/her), Jessica (she/her), Joshiua (she/they) and Siadin (she/her). I believe Champ is about having the courage to try something different, about putting your nerves to the side, and believing in change,” says Deanna.
RUBY Champ embodies a loud and passionate spirit that moves forth with conviction. The new season Starling suit in charcoal features a relaxed double-breasted blazer, paired with an unexpected cuffed trouser. Worn together, the suit speaks volumes, leaving just enough room for you to close the pitch. The Ginni mesh styles in chocolate and meadow are perfect for layering underneath blazer sets or as standalone fashion pieces. Always on trend, the Ginni Mesh Tube dress features flattering ruched detailing and can be dressed down with sneakers or worn with heels.
A take-notice combo, the Nellie sweater and Rae miniskirt hero the Champ campaign. The A-line miniskirt accentuates the waistline, matched with the loose-fitting Nellie knit to create a bold look in vermilion red. Playfully RUBY, the new season knitwear also comes in pink and pistachio marle.
The first arrivals from RUBY Champ will arrive in store and online from today.