Retire the Wire

Curvessence™ Bras available from size 10A – 16DD | RRP $69.99


Leading the way in bra innovation, Bras n Things has announced the exclusive launch of Curvessence™, the world’s first 3D bra with engineered nylon ribs which act as a replacement to the underwires.

Available in store and online since April, this brand-new patented technology is the most exciting development since the underwire bra was developed.

This completely wire free innovation has been engineered in partnership with industry expert Kay Cohen, who has over twenty years experience in lingerie design.

The Curvessence 3D technology used the latest in 3D body scanning to create uniquely engineered nylon ribs which curve around your bust instead of sitting flat like regular bras, changing the way bras are made forever!

‘’Some 50 years ago the underwire bra was introduced to women’s apparel. An innovation of its time, modern technology has now passed it by. I decided there was a need to create a truly comfortable, supportive and feminine bra to replace the archaic underwire bra and Curvessence™ is the realisation of this vision’’ said Kay Cohen, Founder and CEO of Curvessence™.

The Curvessence™ collection is exclusive to Bras n Things and will be available in a push-up and contour bra styles and come in a range of colours and sizes. 

For stockiest details please visit



Related Articles

Pin It on Pinterest