Rachel Waller is the face of Biologi’s new pro-ageing campaign. Image supplied.
Not only is Australian skincare brand Biologi one of our faves because of their 100% plant-derived, natural skincare products, but Biologi has just launched their “pro-ageing” campaign, which in an industry that can be brutal for anyone who fits outside of that perfect cookie-cutter beauty mould – is something we can get behind.
Biologi’s new campaign features 62-year-old model, Rachel Waller, in a series of unretouched photos, showing her skin in all of its natural glory – which in this day and age, it’s often hard to find a magazine cover or campaign without the model having their fine lines and wrinkles smoothed over.
The campaign was photographed by esteemed photographer Libby Dodd who also celebrated the idea of no retouching, whilst being mindful to capture Rachel in a natural, understated way. Makeup Artist Ginelle Dale further celebrated this concept by letting Rachel’s skin glow through her make up, enhancing the natural beauty that she is.
As the face of Biologi’s ‘pro-ageing’ campaign, model Rachel Waller praised the brand for their realistic portrayal of beauty: “Once you pass a certain age, it is very rare to be approached to be the face of a skincare brand. The current ideals seem to focus on younger-looking skin, so when Biologi approached me to work with the brand I was seriously thrilled! That excitement only increased when they suggested the idea of launching the images without retouching. I think the photos celebrate beauty, flaws and all, and encourage women to be okay about ageing. I’m in my sixties so of course, I have lines and wrinkles – this campaign allowed me to celebrate that and be proud of who I am, no matter what age.”
Biologi’s Managing Director Lucy Macdougald went on to explain why this campaign was so important to the brand: “Authenticity is something we pride ourselves on at Biologi and this campaign is exactly that. We are celebrating beauty at any age and encouraging people to enhance what they already have (not change it). For us, beauty is about celebrating the years and being comfortable with who you are, and Rachel seriously epitomises that. She’s a strong and beautiful woman who is confident in her skin and we are so proud to be able to show that through these images.”
Biologi’s campaign featuring Rachel Waller is out now in line with the launch of Biologi’s new Bm Regenerate Anti-Ageing Serum which can be purchased online at www.biologi.com.au. Harnessing the untouched power of Tasmanian Mountain Pepper Berry, Biologi’s Bm Regenerate Anti-Ageing Serum honours Biologi’s promise to provide 100% active, single-plant ingredients sourced directly from nature.