Purple reign – beautiful tones for every day

Whether you’re a fan of violet or soft hues of lilac there’s purple tones around to suit every taste at the moment with plenty of brands continuing to embrace purple as a favoured hue. The new season collections have seen some beautiful garments and accessories to inspire your purple dressing too with hej hej’s latest collection even dedicated to violet and lilac. However you choose to embrace these hues, we hope you enjoy this purple themed edit.

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