The successful collaboration between PUMA and ModiBodi continues
innovating around active period underwear
Once upon a time, many decades ago, campaigns for period products involved hair-flipping females and ambiguous wording, and remarkably the word period was banned on television.
It wasn’t until 1985 when a pre-Friends Courtney Cox fronted a campaign that the word period was first used to be on television.
Also worth noting is that it wasn’t until 2017 (yes, that recently) that real period blood was first allowed to be depicted in period product advertising, ending the era of alluding to the presence of blood by referencing watery blue liquid as a replacement.
The fact that half the population (approximately) menstruate and that periods are an unavoidable regular occurrence for most women is finally being realised, with many of these taboos thankfully been left in the past
With the period product revolution having also included the rise in popularity of period underwear, the partnership between global sports company PUMA and absorbent apparel brand Modibodi continues leading the charge around active period underwear, with the launch of their third drop in this successful collection.
The range of leak-free period underwear and activewear is created to help women stay comfortable and active during their period while making a positive environmental impact.
The new PUMA x Modibodi active period underwear is in a league of its own, made for maximum protection and performance on and off the court, field, or gym floor. The collection combines soft, breathable fabrics that stretch and move with your body with Modibodi’s concealed absorbent lining, proven to keep you free from leaks, sweat, and discharge.
Modibodi Ambassador and Brisbane City FC Captain, Jamilla Riley, says, “As someone who menstruates and plays soccer in a white uniform, I can attest to the discomfort and anxiety that combination can create, particularly when you are young.
“You spend your time shamed by the fear of leaks, and it can take all your mental strength to refocus on the game at hand. That’s why I’m such an advocate of the new PUMA x Modibodi active period undies. The designs not only bring some much-needed innovation to the sportswear market but they also help support your menstruating body so you can play without fear of leaking and kick some goals. Who knew playing on your period could be this comfy? It’s liberating.”
Modibodi Design and Innovation Director, Charissa Lanham says, “We wanted to destigmatise the challenges of menstruating while competing and show athletes a new world in which they can feel confident and supported to play while they bleed. We worked with PUMA to design a range of active period underwear that utilises Modibodi’s world-first patented technology, which includes a leak-proof barrier layer for secure protection, meaning athletes can focus on their game, not their period.”
A workout staple, the PUMA x Modibodi collection absorbs fast and offers peace of mind on the pitch by replacing the need for disposable pads, liners, and tampons as you play. The super slim, absorbent black lining is designed to help prevent leaks and unwanted stains. It features three layers of built-in technology that can hold up to 15ml (or two to three tampons) without staining your activewear or sports uniform.
To ensure comfort, each design is crafted from 82% recycled material, includes a wider logo waist-band for security while playing, and an aerated mesh side panel to maximise airflow. Modibodi’s proprietary Modifier Technology™ then works to wick moisture and sweat, locking away fluid and odour to keep you feeling fresh and dry.
Available in two colour ways, black/platinum grey and black/green, the collection consists of three styles in a range of light-moderate to moderate-heavy absorbencies.
The PUMA x Modibodi collection is available in selected stores and online at puma.com and modibodi.com.
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