PUMA ambassadors and Silver Ferns Kimiora Poi, Sam Winders and Karin Burger. Images supplied.
Having supported the world’s fastest athletes for over 70 years, PUMA is no stranger to hybrid athleisure: ergonomically designed with a stylistic bite. On brand, the newly released Untamed Women’s Training Collection inspires women to know no limits in and out of the gym.
Championed by PUMA ambassadors and Silver Ferns Karin Burger, Kimiora Poi and Sam Winders, the Untamed campaign promises to assist an elevated workout for any woman, doing any thing – from stretching to cardio. Poi is captured wearing the Low Impact Bra, paired with the High Waist Tight and Woven Jacket. Whilst many claim and fail to deliver support, the Low Impact Bra has cross back straps that redistribute weight and alleviate strain. With a no-nonsense look on her face, we know Poi means business.
The snakeskin print recurs throughout the collection, prompting fans to “unleash [their] wild side”. Seen on the Provoke XT trainers, and further adorned with a chrome jewel piece, Untamed stands out as apparel for the modern woman.
PUMA’s Untamed footwear and apparel collection is available online and in selected retailers.