PUMA and Modibodi have created an active new collaboration. Images supplied.
PUMA and Modibodi have teamed up to create a range of leak-free period underwear and activewear. The new products are designed to help those who menstruate stay comfortable and active during their period whilst making a positive environmental impact.
Both brands believe that everybody who wants to participate in exercise or sport should be given the opportunity to stay active and play, which is the basis of their partnership. Their exclusive global partnership is part of PUMA’s “She Moves Us” platform which celebrates women who move together to achieve and connect through sport, culture and values.
“Even in the 21st century, periods and leaks still prevent women from participating in sports. Studies have revealed that girls’ participation in sport drops from 69% (ages 11-12) to 45% (ages 13-15). Additionally, the single-use plastic from disposable products can continue to pollute the environment for hundreds of years,” said Erin Longin, Global Director Run/Train at PUMA. “As a global brand, we felt it important to do our part to address this issue. The PUMA x Modibodi collaboration allows women to stay active, without having to worry about leaks, while reducing their monthly waste from period products.”
As we become more aware of our impact on the planet it’s clear that disposable products pollute the environment and are more expensive long term than their reusable, sustainable counterparts. PUMA x Modibodi’s new collection is designed to be reused and replaces the need for disposable pads, liners and tampons. The products are cleverly designed to offer ultimate comfort while being odour-free and protecting from all leaks (not just periods). Modibodi’s innovated Modifier Technology achieves these results through its soft top layer which is made of merino wool and wicks moisture and sweat, a quick-drying absorbent microfibre middle layer, that locks away fluid and odor, and an additional waterproof protection in the bottom layer.
“No one should have to sit on the sidelines of life because they have their period or bladder leaks,” said Kristy Chong, CEO and Founder, Modibodi. “We are thrilled to launch this collection with PUMA and together normalise menstruation and tackle the stigma that people can’t be active on their periods or when experiencing any of life’s leaks.”
PUMA and Modibodi are working with PUMA’s She Moves Us charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need. This five-pack bundle covers a person for their monthly cycle and will last for up to four years enabling each person confidently participate in sport while on their period.