In beauty PR, it’s all about connections – and Renai knows how to make them count.
As an Account Director at Undertow Media, she’s the ultimate matchmaker, bringing brands, media, and influencers together to create moments that resonate. From luxe fragrance launches to viral skincare trends, she’s at the forefront, representing global heavyweights like Estee Lauder, Jo Malone London, La Mer, and MAC, alongside local icons like Caci Clinic and Aussie disruptor BOOST LAB.
Originally from across the ditch, Renai’s move to Aotearoa came after meeting her Kiwi husband in Sydney. Now a busy mum of three, she’s found her stride balancing family life with the fast-paced world of PR, bringing her signature mix of sharp instincts, Aussie charm, and a genuine, positive energy to everything she does. Renai manages it all with a focus and drive that’s as grounded as it is infectious.
But beauty is just one piece of the puzzle. Undertow’s client list is as diverse as the campaigns they create, covering industries from FMCG to lifestyle, hospitality to tech. The common thread? Bold ideas and a team that knows how to make them happen. Whether it’s launching a cult skincare brand in a new market or creating moments that spark conversation, Undertow knows that effective PR is about more than just media hits – it’s about the quality of the coverage and the lasting impression it leaves.
Renai is right at home in the ever-changing world of PR. One day she’s planning a product launch, the next she’s building relationships with media or finding new ways to help brands cut through the noise. Her ability to spot opportunities and make them count is what sets her apart – whether that means securing top-tier coverage, creating authentic connections, or helping brands find their place in the broader conversation.
At Undertow, the work is about more than keeping up – it’s about staying ahead. The team is constantly evolving, pushing boundaries, and finding fresh ways to connect brands with their audiences. Renai’s role is a key part of that, but what makes Undertow different is their ability to work across industries, translating bold ideas into tangible results.
In an ever-evolving industry, Renai and the team are all about staying ahead and making an impact. They dive in, roll up their sleeves, and put in the hard work – while keeping it fun along the way.
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