PR Power Broker: Luci Marshall, Director at Rise & Shine PR

At Rise & Shine, creativity isn’t just part of the process – it’s at the core of everything we do.

A multi-service communications agency with a boutique ethos, Rise & Shine brings a tailored approach to every brand we work with. With a focus on elevating lifestyle brands, we specialise in creating bespoke, results-driven campaigns that shine and leave a lasting impact.

Founded by Luci Marshall, a seasoned PR professional with over 20 years of experience in public relations and creative advertising, Rise & Shine was born from a passion for making brands stand out in a crowded media landscape. Before opening the doors of Rise & Shine, Luci honed her expertise both in-house and at renowned agencies, earning several coveted industry awards along the way. Today, she leads a dynamic team of skilled, trusted, and connected individuals who are just as passionate about creative PR and marketing as she is.

At Rise & Shine, we take pride in our boutique structure. It allows us to stay nimble, personal, and agile, providing each of our clients with individual attention from a team that cares. Whether we’re working on a product launch, an activation, reputation management, a social media campaign, or content creation, we tailor our approach to meet the unique needs of each client. Our solutions are never one-size-fits-all – they’re designed to resonate with the target audience, spark engagement, and deliver measurable results.

One of the core strengths of Rise & Shine is our relationships. We’ve built a vast network of media professionals, content creators, and tastemakers who trust us to bring them the best stories and products. We work closely with these partners to create thought-provoking, show-stopping campaigns that capture attention and generate conversation. Our ability to leverage these relationships helps our clients gain earned media coverage, build credibility, and drive engagement across platforms.

At Rise & Shine, we understand the power of trust. In an age where audiences are bombarded with information from all angles, authentic content is more important than ever. We help brands grow awareness, foster loyalty, and create lasting connections with their audiences.

Our work speaks for itself, and our roster of premium brands is a testament to our ability to deliver results. We have the privilege of working with clients like Glasshouse Fragrances, Le Creuset, Lorna Jane, Shiseido, Circa, Prestige Brands (featuring fragrances like Versace, Billie Eilish, and Jo Loves), Avéne, Teva, and more. These brands trust us to amplify their stories and showcase their products in a way that connects with their audience.

Founded on a culture of ‘yes’, we also strive to have fun throughout the process. We believe that creativity thrives when you enjoy what you do, and our team embodies that spirit every day. From brainstorming sessions to campaign execution, we approach each challenge with enthusiasm, energy, and a shared passion for delivering outstanding results.

Rise & Shine is more than just an agency – we’re a team of passionate individuals dedicated to helping brands find their voice, amplify their message, and shine brighter than ever before.

Discover Rise & Shine PR online and via Instagram and TikTok