Eyewear just got even more stylish, with the launch of Specsavers new adidas sport collection
Say hello to your freshest eyewear looks ever, with the launch of an exclusive adidas collection at Specsavers, delivering a stylish blend of sport and street style.
This exclusive collection delivers a choice of 13 optical frames and three sunglasses, all designed to perfectly encapsulate the casual fashion and heritage values of adidas.
Developed for everyday activities, each style easily adapts to different personalities, resulting in a collection with logos, colours, and unisex shapes that authentically represent the brand DNA.
Originals blue and Stan Smith green stand out in contrast with handcrafted crystal bio-acetate frames. Other key details include eye-catching gold foil logos on classic black frames and laser-engraved two-tone temple detailing.
Drawing on the collective expertise of adidas designers and Specsavers frame developers, the range is produced and distributed by Marcolin, a worldwide leader in the eyewear industry.
“We are delighted to announce the global launch of our latest designer eyewear brand with the iconic sportswear brand adidas. Celebrating the coming together of two distinct brands appealing to distinct customers who enjoy expressing their individuality through their personal style. Taking cues from urban street style the collection incorporates the brand’s instantly recognisable colour palette, featuring modern silhouettes and iconic adidas branding,” says Yuen Sum Cheung, Head of Frame Development at Specsavers.
The new adidas collection is available in all Specsavers stores nationwide and online.
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