Face Halo is a sustainable way to remove your makeup. Images supplied.
Australian sustainable brand, Face Halo was launched back in 2017 by Perth-based founder Lizzy Pike – from humble beginnings to a now successful, global business used by celebrities worldwide, such as Victoria Beckham, Kourtney Kardashian, Naomi Watts, Gwyneth Paltrow and Chloe Morello. Face Halo is now available for us Kiwis, having just launched into Farmers stores nationwide and online.
Face Halo is a reusable makeup wipe, that can be used up to 200 times and is machine washable. Face Halo can replace up to 500 traditional makeup wipes and to date, the brand has saved over 1 billion single-use makeup wipes going into landfill and counting, and are on a mission to #BanTheWipes in 2021 and beyond.
We had a chat with Lizzy to find out about her brand, Face Halo and why sustainability is so important to her?
How does Face Halo work?
Face Halo works with either cold or warm water. The water loosens your makeup allowing the HaloTech fibre strands (which are 100 times finer than human hair) to reach deep into your pores to remove and trap makeup. You don’t need to scrub hard, it’s as simple as wetting your Face Halo and gently wiping off your makeup. Then you can wash it in your regular laundry run and re-use it for up to 200 washes.
Why did you come up with the concept for Face Halo?
Globally, there wasn’t anything in the beauty category that ticked all the boxes for me when it came to makeup removal. It wasn’t until my friend told me that she was too lazy to take her makeup off at night, I realized there was an opportunity to create the “lazy girl’s dream” when it came to removing makeup with fibre technology. Having worked in the textile industry for many years it made sense to me to create something that was simple, effective and easier to use that also looked good, felt good and was good for the environment.
Why was it important to you to make this product reusable?
As a mother and a Clean Beauty customer when I heard about “fat burgs” being caused by single-use wipes in countries like the UK, I knew I had to create something that made a positive difference by reducing single-use waste.
It was also important for me to ensure that Face Halo was going to be affordable, chemical-free and non-toxic for customers. Currently, Each Face Halo replaces up to 500 makeup wipes and can be used for up to 200 washes. This means that if the average woman who uses 2x single-use wipes a day (730 wipes per year) can buy 1x pack of 3 Face Halo’s annually. We’re on a mission to #BanTheWipes in 2021 and beyond.
Can you tell me a bit about the Face Halo upcycling program?
As sustainability is at the core of everything we do at Face Halo, we were thrilled to launch our Upcycling Programme back in 2019. The program enables our customers to return their used Face Halos to us to be upcycled, further reducing the amount of waste being sent to landfills. They get repurposed within the motor vehicle industry (seat cushioning) and commercial transit (hard-wearing seat coverings).
To find out more about Face Halo, or how to recycle your Face Halo – you can visit the Face Halo website.