We don’t just care about New Zealand fashion and beauty at FashioNZ, we care about sharing natural, ethical and sustainable brands doing great things. That is why Plastic Free July is one of our favourite months for producing content, which is one of our contributions to helping to save the planet. Plastic Free July is a global movement that gives people the resources to help be a part of the solution to plastic pollution. What you can do to help prevent our streets, oceans and communities from being filled with plastic pollution is to avoid buying single-use plastics and choosing plastic-free alternatives.
So, we’re sharing some of the beauty brands that are leading the way in the plastic-free movement. From skincare to bath products and beauty tools, these are the brands that help support the plastic-free movement and help to save our earth.
New Zealand based natural beauty brand, Emma Lewisham are at the forefront of sustainability. Emma launched a sustainable beauty initiative in 2020 teaming up with Terracycle for New Zealand’s first sustainable beauty initiative for her Beauty Circle program. Emma’s products are all made from ethically sourced, natural ingredients and most recently, Emma has launched refillable packaging, where you can purchase refill packets of your favourite Emma Lewisham product to fill your Emma Lewisham beauty containers without having to buy a whole new product.
International cult brand, Dermalogica have a range of the most reputable products on the market and as of 2021 they have teamed up with Sustainable Salons in New Zealand to join the sustainable beauty movement by setting up their own recycling initiative. Dermalogica have also started producing refillable packaging for some of their products and have committed to using 90% less virgin plastic in retail and professional packaging, using 95% sustainably sourced ingredients and 100% of retail and professional packaging designed for recycling, reuse or biodegradation by the year 2025.
The adaptation of their original brand, Ahhh – Anihana is all about sustainability and taking care of the whole family with their natural, plastic-free products. Anihana has a range of bath bombs, bath salts, shampoo and conditioner bars, soaps and other delightfully smelling body products made entirely from natural ingredients, housed in clever compostable packaging.
Another sustainable New Zealand beauty brand that has been leading the way for conscious beauty consumers since 2012, Ethique has a range of beauty bars for the face, body and hair made from all natural ingredients that are palm oil free, vegan and animal cruelty free. Housed in plastic-free packaging and their shower products are incased in plastic-free shower storage containers to keep their products fresh, without degrading in water.
Natural and sustainable makeup brand, Aleph Beauty have a range of versatile makeup products designed to be mixed together to form a full makeup kit. Their range includes lip colours, foundation/concealer pots and highlighters. Aleph’s products are cruelty-free, GMO-free, fragrance-free, vegan, ethically produced and sustainable for the planet with the packaging being plastic-free and biodegradable.
New Zealand beauty brand, Jeuneora started their brand in 2016 with a range of collagen products, with the brand recently expanding to include a range of natural and sustainable skincare that is great for your skin and for the planet. Jeuneora’s Essential Seven range is vegan, cruelty-free and dermatologically tested to help support the skin’s microbiome, encapsulated in packaging made from 20 percent post-consumer recycled plastic, which is recycled through their partnership with Terracycle.