Penny Sage celebrates the beauty of rural New Zealand in new campaign

Penny Sage AW21

Looks from Penny Sage’s Autumn/Winter 21 collection. Images by Leilani Heather.

Penny Sage recently released a beautiful new campaign showcasing the brand’s charming Autumn/Winter collection called FAVOURITE THINGS. The suitably autumnal campaign was photographed on location in designer Kate Megaw’s hometown of Pukeokahu, a rural community in the Rangitikei District and Manawatū-Whanganui region. Shot by Kate’s right-hand woman and talented photographer, Leilani Heather, the imagery perfectly captures the modern yet subtly nostalgic feeling of Penny Sage’s appealing collection in a verdant Kiwi setting.

FAVOURITE THINGS is designed to be a collection of joyful pieces that are cosy, easy-wearing and can take you anywhere the season leads you and everywhere else. “We wanted this collection to feel fresh yet familiar, so that each piece felt like an old favourite you’ve treasured forever and can’t be without,” says Kate Megaw. “This collection offers custom dyed forest denim with a lived-in feel, exaggerated collars and mini lengths, rich jewel tones, brushed cotton plaid and super soft New Zealand made knitwear. Each piece was created to treasure in the winter months and beyond.”

Penny Sage’s FAVOURITE THINGS collection is available online now, from the Penny Sage Studio Store in Grey Lynn, Auckland and from selected stockists.

Penny Sage AW21

Penny Sage AW21

Penny Sage AW21

Penny Sage AW21

Penny Sage AW21

Images by Leilani Heather.

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