Pardon My French


One such fledgling collection is ‘Pardon My French’ by Lucy Kemp. Next week she will be presenting her debut Winter 2012 collection ‘Young Americans’, to buyers and media and hoping to make all the right connections in order to bring her burgeoning label to the world.


From all accounts her collection is representative of her own personal style. She captures a nonchalant coolness perfect for creating a capsule wardrobe a classic pieces.


Lucy describes her debut collection as being “more about creating a signature look for the brand rather than designing in reference to a specific theme.”


Think sportswear classics with a feminine twist. Lucy’s ‘must haves’ for Winter 2012 are a cream lace polo dress, a brightly coloured gathered silk twill skirt and a classic black coat.


Although, the ‘Prom Queen Dress’ in animal print and the ‘First Date Polo Shift’ in a bold black and white are the perfect trans-seasonal pieces and sit comfortable at the top of my winter wish list.


Lucy describes The Pardon My French customer as “the kind of person that appreciates a quality product. The clothes are practical, wearable and yet fashionable with an individual quality about them.”


With Lucy’s solid grounding in the industry (she’s worked for years with Karen Walker and Adrian Hailwood) and her meticulous eye for detail I don’t doubt her clothing will be of a superior quality. 


In a moment where fashion is moving at the lightning speeds and today’s hot trends are sure to be next week’s rags, the next big thing is sure to be a movement towards buying quality investment pieces and building a capsule wardrobe.


Pardon My French will have you covered for all your classic sportswear separates, created with lasting quality.


You can find Pardon My French at Hailwood, K’ Rd, Auckland


-Julia Ford



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