NZFW's 10th Anniversary Promises to be its Biggest Event Ever

NZFW Managing Director Pieter Stewart announced a preliminary list of confirmed designers and sponsorship partners, including a US designer, to sponsors and media at the Westin Auckland Lighter Quay, official hotel of NZFW.

“2010 is all about celebration for the New Zealand fashion industry” said Stewart, “a lot has changed in the past ten years and NZFW has seen a lot of designers come and go in that time, but announcing a full schedule of designer shows, the most we have ever had, is something to celebrate as we look toward the next ten years. “

It was great to see three top designers who have shown consistently since year one coming back for the ten year anniversary: Zambezi, Nom D and Trelise Cooper.

Some exciting changes to the programme were also announced, including new shows such as a showcase of seven wedding designers by NZ Weddings and a ten year retrospective, featuring a of collections and film from the past decade – a great way to celebrate 10 years and launch into Fashion Weekend.

Starfish will also stage the very first completely Eco show at NZFW this year. The label is well known for their eco-friendly stance, so it’s great to see this extended to their catwalk show.

Following the success of the US designer A*Muse show in 2009, Stewart also announced US designer Nicole Miller will be a guest international designer in 2010. According to Stewart, following the A*Muse show last year New Zealand and fashion week received over a hundred mentions in international press, so it’s great to see the NZFW profile growing internationally.

2010’s New Generation Show will be sponsored by Price Waterhouse Coopers (PWC), which joins the list of NZFW partners for the first time. This sponsorship offers a group of exciting new designers a chance to put on their own show during the week, as well as putting them through a business boot camp.

Returning to the schedule in 2010 is AgResearch, which will provide a select group of designers the chance to showcase its amazing fabrics on the catwalk. Miromoda is also back for its second year, nurturing the development of the M?ori fashion industry’s future designers, by offering them the chance to show on the catwalk at NZFW.

Stewart announced a list of new sponsor partners joining the NZFW team, including IBM as naming sponsor of the Designer Selection Shows and VISA.

We’re also excited that another new partner, JR Duty Free will take the Designer Selection Shows on tour in the week following Fashion Week – holding them at Auckland, Wellington and Christchurch airports. It’s great to see even more opportunity for those who can’t attend the shows to get involved in the action.

Air New Zealand continues its support for NZFW at elite level after six years as naming rights sponsor, as does Westpac which will host top clients at its unique “Red Collection” show and NZFW’s official champagne Moet and Chandon, providing a glamorous touch with the Moet Lounge. Audi also returns in 2010, providing their prestigious vehicles to transport international and VIP guests to key Fashion Week locations.

Following the designer announcement, Pieter Stewart was joined by NZFW Sponsorship Manager Myken Stewart, to unveil the new creative artwork for NZFW 2010. This image is the result of an innovative marketing campaign, the NZFW New Talent competition, which has engaged fresh new fashion industry talent from around New Zealand and given the five lucky winners a foot up into the competitive fashion industry.

This imagery will now become the hero shot for what is going to be a full on NZFW 2010.

Check out below the list to date of designers and labels that are scheduled to show at New Zealand Fashion Week 2010 (21st – 25th September).
New Zealand Fashion Designers 2010
Adrian Hailwood / Adrian Hailwood / AUCKLAND
Alexandra Owen / Alexandra Owen / WELLINGTON
Andrea Moore/ Andrea Moore/ AUCKLAND
Annah Stretton / Annah Stretton / MORRINSVILLE
Blak / Theresa Hodge / AUCKLAND
Celina Rita / Celina Rita / AUCKLAND
Claire Barker / Claire Barker / AUCKLAND
Cybele/ Cybele Wiren / AUCKLAND
Ellery / Kym Ellery / AUSTRALIA
Emma Ford / Emma Ford / AUCKLAND
Fernando Frisoni / Fernando Frisoni / AUSTRALIA
Huffer / Dan Buckley & Steve Dunstan / AUCKLAND
Jimmy D / James Dobson / AUCKLAND
Juliette Hogan / Juliette Hogan / AUCKLAND
Kagi/ Kat Gee / AUCKLAND
Karen Walker / Karen Walker / AUCKLAND
Kathryn Leah Payne / Kathryn Leah Payne / CHRISTCHURCH
Kathryn Wilson / Kathryn Wilson / AUCKLAND
Liz Mitchell / Liz Mitchell / AUCKLAND
Maaike/ Emile Pullar / Abby Van Schreven / AUCKLAND
Matchi Motchi / Ming Wei Li/ AUCKLAND
Megan Park / Megan Park / AUSTRALIA
Mena/ Agnes Loheni / AUCKLAND
Michael Pattison / Michael Pattison / AUCKLAND
Michelle Yvette/ Michelle Yvette / AUCKLAND
Miranda Brown / Miranda Brown / AUCKLAND
Never Black/ Jeremy Maclaurin / HAVELOCK NORTH
Nyne / Tina Patrick, Miranda Dawson and Jacob Scott-Simmond / HAMILTON
Nicole Miller / Nicole Miller / USA
Nom* D / Magarita & Chris Robertson / AUCKLAND
Riddle me this / Liz Turner / AUCKLAND
Ruby/ Christine Sharma / AUCKLAND
Sabatini / Tony Milich / AUCKLAND
Sable and Minx / Theresa Brady /AUCKLAND
Salasai / Kirsha Whitcher / HASTINGS
Sera Lilly / Sera Lilly / AUCKLAND
Star fish / Laurie Foon / AUCKLAND
Stitch Ministry / Kylee Davis / AUCKLAND
Stolen Girlfriends / Marc Moore & Dan Gosling / AUCKLAND
Trelise Cooper Kids / Trelise Cooper / AUCKLAND
Trelise Cooper / Trelise Cooper /AUCKLAND
Twenty Seven Names/ Anjali Stewart & Rachel Easting / WELLINGTON
Whiri.Taranakai / Keri Wanoa / Hemi Sundrgren / TARANAKAI
World / Denise L'Estrange-Corbet / AUCKLAND
Zambesi / Liz & Neville Findlay / AUCKLAND
Adrienne Whitewood/ Miromoda / AUCKLAND
Tanepekapeka /Amber Bridgman/ Miromoda / DUNEDIN
Black Grace/Ana Hau / Miromoda / AUCKLAND
Shikoba Clothing /Aroha Wikotu / Miromoda / WAIKATO
Blair Archibald / Miromoda / AUCKLAND
Urban Maori / Kereama Taepa / Miromoda /AUCKLAND
Te Whiri / Shona Tawhio / Miromoda /AUCKLAND
Anna Schimmel / Anna Schimmel / New Zealand Wedding Collections / AUCKLAND
Crane Brothers/ Murray Crane / New Zealand Wedding Collection / AUCKLAND
Jane Yeh / Jane Yeh / New Zealand Wedding Collection / AUCKLAND
Kate Dowman / Kate Dowman / New Zealand Wedding Collection / AUCKLAND
Louise Anderson / Louise Anderson / New Zealand Wedding Collection / AUCKLAND
Modes / New Zealand Wedding Collection / NEWMARKET AUCKLAND
Vinka Brides / Vinka Lacus / New Zealand Wedding Collection / AUCKLAND
For a profile of each designer go to

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