An exhibit of twelve prints by photographer Russ Flatt brought a charitable facet to the evening with all proceeds from the sale of the prints going to the Red Cross Christchurch Earthquake Appeal. The large scale photographs featured familiar faces from the local fashion industry including model Penny Pickard, Black magazine’s Rachel Churchward and Grant Fell and jeweller Nick Von K.
Models in the summer 2011/12 Salasai collection served guests who eagerly awaited the somewhat mysterious performances to come. A haunting accapella vocal by Julia Deans was accompanied two dancers (again in Salasai), then a short film played. The film by Ralph Matthews and Claire Litter saw a couple of minutes of an eerily calm picnic in the suburbs. An extraordinary looking couple dressed in Salasai’s summer whites sit contemplating their surroundings under a lifeless tree and a murder of crows.
The final short film of the evening by Matt Wilson and Maxy and produced by Emily Moon was to celebrate the release of the new Nick Von K jewellery range. The Nick Von K range was launched in shed 9 at Air New Zealand fashion week last year and has since been gaining momentum amongst the local scene.
The film, set in a mythical forest saw explosions of colour and light through a canopy of trees. One of Nick Von K’s sculptural pieces of jewellery transforms a young nymph who’s elevated to the sky the effect is that of ‘Beautiful Alchemy. What this tiny crew was able to create with pure drive and creative vision was something spectacular. The goal was to make a film to Launch Nick Von K's latest jewellery range. What happened was a little bit of magic.
Check out the video below:
To view the Beautiful Alchemy range please visit: http://www.nvk.co.nz/
By Julia Ford