Shark Beauty, a global leader in hairstyling industry, will be the Presenting Partner for New Zealand Fashion Week 2024.
This is the first official sponsorship announcement to have been made by the New Zealand Fashion Week team since the event wrapped in 2023, and comes at a time when fashion weeks around the world are still finding their feet after the Covid-induced hiatus. With the New Zealand fashion flagship event still yet to fill several marquee sponsorship positions, the doors are open now for savvy brands to capitalise on the opportunities events such as NZFW present.
To complement the NZFW partnership, Shark Beauty is also the Official Partner and exclusive hair tool partner of Australian Fashion Week in May 2024 and has big plans for its presence at NZFW 2024, including hosting a series of activations, a Shark Beauty Salon for pre- and post- show styling, and partnering with designers to present their runway looks. Stalwarts of NZFW will remember the days of VIP rooms hosted by M.A.C Cosmetics and ghd, and media lounges hosted by the likes of Air New Zealand and L’Oreal. Much of the glamour of fashion weeks has been lost to the need for data-driven ROI, but with the rise of influencer attendance and social media coverage, endless creative opportunities exist for brands to harness this coverage and supercharge their brand visibility.
Globally, Shark Beauty has worked with celebrated hairstylists including LA-based Glen Coco, responsible for creating iconic looks for Kourtney Kardashian, Kylie Jenner, Bella Hadid, Sydney Sweeney, Shay Mitchell and Rita Ora; and last year appointed Chris Appleton as Global Ambassador, who styles the hair of Kim Kardashian, JLo, Ariana Grande, Christina Aguilera, Katy Perry, Adele and more.
In Australia, Shark Beauty includes Chris Hunter of Willomina and Jaye Edwards of EdwardsAndCo within its collective of hair stylists and is looking to expand its portfolio across New Zealand.