The new icebreaker collection focuses on avoiding fabric waste
Sustainability in fashion has come under additional spotlight in recent weeks as part of Plastic Free July. However, a dedication to sustainability has always been in the DNA of the icebreaker brand.
The new icebreaker Natural Cut collection steps it up another level, with a core focus on avoiding fabric waste through clever design and pattern cutting.
Icebreaker designers collaborated with New Zealand nanotechnologist Dr Michelle Dickinson (aka Nanogirl) to create low-waste pattern cutting and production techniques. Decisions around shape, seamline placement, and construction method were carefully considered for the one-size-fits-all collection, which revolves around a dress, a vest, and a top – available in two colours, midnight navy and praline.
In true icebreaker form, merino is the hero of the pieces, globally recognised for its natural properties of temperature regulation, odour control, and unique life cycle.
From design through to the production process, waste was minimised by combining science and nature, for the exclusive low-volume range of minimal waste merino fibre pieces.
Fitting the pieces together to create a desirable design that flatters the feminine form was something of an intricate jigsaw puzzle, but the finished result opens an exciting conversation around future design thought processes.
The Natural Cut Dress comes in a lightly woven pure merino fabric featuring open rectangular side panels, front patch pockets, and a waist tie belt (RRP$300).
The Natural Cut Vest is intended to be worn in multiple ways with the inclusion of a tie belt. Features include a shawl collar, open side seam tacked to create armholes, and double-layer back panels (RRP$250).
The Natural Cut Top, made from merino wool fabric, offers new ways to have less impact on the planet with style and comfort (RRP$150).
“One of the things that I’ve learned recently is how much waste is produced by the clothing industry, purely from the way that clothing shapes are cut from large rolls of fabrics,” says Dr Dickinson.
“As engineers, we often face similar challenges when we cut components – from large sheets of metal or wood for example – and we solve this through waste-reduction design.
“I’ve really enjoyed the opportunity to combine my skills in functional engineering design with my love of easy-care, feminine clothing – all the while putting sustainability at the forefront.”