ghd’s new Ink on Pink styler. Image supplied.
Ghd has been supporting breast cancer charities for 15 years and to celebrate that milestone ghd has teamed up with Chicago-based tattoo artist David Allen. For almost 10 years he has made it his mission to help breast cancer survivors to regain their femininity by helping to conceal their mastectomy scars with beautiful floral designs.
The brand has helped raise over $15 million (USD) for breast cancer charities globally and with your support, ghd’s goal is to raise a further $1 million (USD) this year with their latest “Ink on Pink” collection. David Allen has created an original design for ghd based on his acclaimed work in concealing mastectomy scars and $20 from every sale from the Ink on Pink collection will go to Breast Cancer Foundation New Zealand.
Grace Lombardo, a real-life hero, was chosen by ghd to raise awareness for their collection with David Allen. Grace, mother of three, was diagnosed with Breast Cancer in 2016, at the age of 35. She went through a double mastectomy and reconstruction, and in 2017, she trusted David Allen to conceal her scars and enable her to take back some of the control that cancer took away from her. Grace is sharing her story in the name of so many other women who have been through the traumatic experience of breast cancer.
“Cancer takes away more than your breasts. t takes your hair, your confidence. But my tattoo is something I decided to have because wanted to take back control,” says Grace.
The GHD Gold and GHD Platinum + with their Ink on Pink designs created by David Allen are on sale now nationwide.