Elizabeth Arden Flawless Start Instant Perfecting Primer.
Elizabeth Arden, an innovator in fusing skincare benefits with luxury cosmetics, is excited to introduce new Flawless Start Instant Perfecting Primer, a silky, lightweight, universal primer that instantly perfects the look of skin. Creating the perfect canvas to enhance the look and wear of your makeup, Flawless Start Instant Perfecting Primer smoothes uneven texture and diminishes the appearance of pores, fine lines and wrinkles, while imparting skin with a moisturised and radiant glow. In fact, after just two weeks of use 3 out of 4 women agreed that Flawless Start Instant Perfecting Primer made their skin look 5 years younger, and 86% felt that their skin immediately looked retouched!
Flawless Start Instant Perfecting Primer is oil-free and non-comedogenic; the product blends smoothly into skin and is designed for all skin types and tones. Featuring a triple blurring complex with light-diffusing technology, it immediately blurs fine lines and pores and evens the look of the skin, to create a flawless backdrop for makeup application. The formula includes a precise balance of emollients and special oils that improve the longevity and performance of foundation to keep makeup looking as fresh all day.
In addition to creating an even-toned, retouched appearance, Flawless Start Instant Perfecting Primer provides impressive skincare benefits. It includes time-release skin balancing technology that helps control shine and maintain moisture, while hollow silica beads absorb oil for a shine-free complexion.
• Triple Blurring Complex: A blend of soft focus, light-diffusing ingredients that work to instantly smooth and perfect the look of skin by minimising the appearance of pores, fine lines, and wrinkles.
• Time-Release Skin Balancing Technology: A unique complex of hyaluronic acid and botanical extracts fill lines and add moisture, while hollow silica beads help absorb oil for a shine-free look and all day comfort.
• Longwear Polymers: A precise balance of emollients and special oils that adhere to the skin extending foundation and makeup wear.
• 86% of women agreed the primer instantly blurred imperfections and provided a retouched effect2
• 85% of women agreed the primer reduced the appearance of lines, wrinkles and pores2
• 90% of women agreed that their skin was instantly smoothed2
• 95% of women agreed that the texture of their skin was improved
• 91% of women agreed that their skin tone was more even
Flawless Start Instant Perfecting Primer 30ml RRP$59 available on 7th March at Elizabeth Arden counters nationwide.