New Balance celebrates their classic 574 with Grey Day today. Image supplied.
New Balance are celebrating their iconic 574 Grey sneaker today with Grey Day, which is taking place in over 20 cities globally including Auckland. The brand are hosting a mysterious pop-up on Karangahape Road that is well worth checking out for sneaker fans and includes the launch of the new 574 Grey.
The shoe was originally launched back in the early 80s and become a worldwide favourite, its subtle grey colour palette made for an elegant contrast to the bright neon shoes that were popular at the time. New Balance have released many shoes since then, but the 574 Grey remains a classic and the event to celebrate it will focus on not just the shoe but its famous grey colour palette as well.
Keep up with Grey Day on New Balance’s Instagram.