Mutual offers a New Zealand-first, personalised skincare experience. Image supplied.
It can be tricky to build a foolproof skincare routine when everyone’s skin is unique and we all have different skin concerns which is where new skincare brand Mutual comes in, offering customers a New Zealand-first, personalised experience. Mutual utilises advanced technology to take the guesswork out of finding your perfect skincare match. The brand offers effective all-in-one products that are each made-to-order and tailored to meet your skin’s needs.
The new brand is a collaboration between New Zealand wellness company Creative Wellness NZ and Canadian pharmaceutical company Medisca, and the aim of Mutual is to challenge the beauty industry’s long tradition of oversubscribing blanket skin concerns. Using an online assessment tool and sophisticated AI algorithm with over 70,000 dermatological data points, Mutual builds a profile of your skin and curates each individual formula to treat your concerns in an effective way.
The online process is quick and easy on mutualskincare.com and your personalised formula is then available to view and you can also learn about the ingredients and why they have been included for you. The personalised Mutual product is then delivered to you as a one-off or can be ordered as a subscription. Because of the way our skin changes, customers are encouraged to re-do their skin assessment after three months so their Mutual product can evolve along with their skin and continue to be as effective as possible.
“The customisation trend is set to reshape the cosmetic world. Consumers have long been searching for tailor-made skincare and Mutual embodies that solution,” says Professor Vanessa Pinheiro, one of the key pharmacists involved in the research and development.
Every Mutual product has a nourishing base cream which features high quality ingredients that are designed to target a specific skin concern. This base is then amplified with up to three high-strength ‘boosters’ to further individualise the formula for you.
The booster range includes a number of targeted formulas which are: Anti-Wrinkle Solution – a topical peptide used to minimise the appearance of fine lines. Anti-Ageing Peptide Solution – a combination of two anti-ageing peptides designed to help firm skin elasticity by reinforcing the skin’s natural architecture. Advanced Baker’s Yeast Extract – a patented skin-calming solution made from derivatives of baker’s yeast to improve skin recovery, maintain hydration, strengthen barrier function and reduce the appearance of fine lines.
Mutual’s formulas are all vegan and cruelty-free, containing no parabens, phthalates, gluten or SLS. Their ingredients are backed by science and include a mix of high-quality actives and botanicals to ensure maximum efficacy. The pharmacists and technicians who validate the data and oversee the hand-pouring of each product are also available to answer any customer queries.
By simplifying your skin concerns to one bottle, Mutual offers an easy way to dramatically reduce waste and save time in your beauty routine. Each element of the packaging of Mutual products is also 100 percent recyclable so you’re making a smart choice for your skin and the planet.