Model Danika's hair at the Moroccanoil Dry Shampoo launch.
Moroccanoil have built up a cult following for their hair care products over the past decade and now they've launched a new dry shampoo which is set to be just as successful. A media launch was held last week to introduce the Moroccanoil Dry Shampoo and was hosted by the lovely Violet Sainsbury who is part of Moroccanoil's global education and creative team. Violet demonstrated how to use the new product on two different model's hairstyles and it's easy to see how it would be useful to get an extra day out of your hair-do without the gritty texture that often accompanies other similar products.
Made from dehydrated argan oil which gives the hair softness, Moroccanoil Dry Shampoo has a UV protectant and is designed to absorb oil and product build up with a unique rice powder-based formula. Moroccanoil have developed a dry shampoo for light tones to preserve the integrity of blonde tones and a dry shampoo for dark tones to maintain the richness and dimension of the hair. The result is a revitalised just-left-the-salon finish which is perfect for extending the life of your hairstyle and is gentle enough to use two days in a row. We've been experimenting with it for the past few days and it's certainly a really useful product to have on hand. You'll find Moroccanoil products at leading hair salons.
Violet Sainsbury (centre) demonstrating the Moroccanoil Dry Shampoo.
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