Moodie Tuesday – Launch SS 12/13 – Online Store


Inspired by tales of rock n' roll, Moodie Tuesday is driven by the desire to empower youthful and rebellious souls. Our goal is to create clothing that reflects a lifestyle of carefree idealism and to build a community of people who choose to live in this way.


Moodie Tuesday's vision can be summed up by Pop Art legend Claes Oldenburg's words, "I am for an art that is political-erotical-mystical, that does something more than sit on its ass in a museum." Moodie Tuesday takes art beyond the gallery and to the streets for the wearer's pleasure.


Last Saturday loyal Moodie Tuesday followers wereinvited to attend a launch party celebrating the launch of the S/S13 collection. The new summer range launch was held at the Workroom, Moodie Tuesday's studio in Dunedin .   The event was sponsored by Lion Nathan, DJ sets by Deux Enfants, Jeff Oakley and Sam Guthrie entertained guests. The Moodie Tuesday team have been working a new website for summer that will go live on Tuesday 23rd of October.


Artist/Designer Jon Thom and co-designer Chris Brun established Moodie Tuesday in 2012. Moodie Tuesday’s SS12/13 collection ‘Painting the Picture’ is a Limited Edition tee shirt collection featuring Jon’s own paintings, drawings, photography and inspirations. Several tees feature artwork from Dunedin Artist/Illustrator Tom Garden.


Moodie Tuesday's business model focuses on their online sales channel through their webstore apposed to wholesale. This allows the label to release garments for sale more regularly and ensure limited numbers of each garment. The online store will sell the label's current summer stock and a back catalogue of the original prints. All summer tees featuring original artwork by Jon Thom will come with a hand signed and editioned A5 print by the artist. Original artworks and prints of Thom's work will also be available online for purchase. Moodie Tuesday is developing a number of accessories that will be available online in time for Xmas. A new range of menswear hasbeen developed, small drops will be released on a regular basis through thestore beginning in the new year.

Moodie Tuesday Summer is available online at



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