Campaign image from the new Miss Crabb x Mi Piaci collection. Image by Lula Cucchiara.
Miss Crabb x Mi Piaci‘s beautiful footwear collaboration late last year was a stellar success so the two beloved kiwi brands have teamed up again to release their bestselling style in three gorgeous new colours today. The Heaven mule was so popular with customers that is seemed like a logical move for designer Kristine Crabb and Mi Piaci designer and brand manager Sarah Street to reimagine glorious new hues for the shoe. The trio of shades are; Lipstick, which is a dusty pink, Malibu, that’s a holographic lilac and Limoncello, which is a vibrant yellow.
The co-collaborators teamed up with New York-based New Zealander Thistle Brown who directed and styled the campaign shoot on a recent trip home to NZ. “I love his work” says Kristine Crabb “it’s so free and beautiful. He has a wonderful international perspective which is so refreshing. It’s such a dynamic campaign.” Talented photographer Lula Cucchiara captured Thistle’s vision on digital and film with the images featuring stunning new model Honor from the Others Agency. Senior Artist for MAC Cosmetics, Kiekie Stanners and hairstylist Maggie Pang for Colleen completed the stellar creative team and used their skills to help create these magnetic images.
“Working with Thistle and Lula captured the feeling of the collaboration and the sense of luxury and fun times shared by both Miss Crabb and Mi Piaci,” adds Kristine Crabb. “It’s an exciting 2.0 project and captures the simplicity and experimentation of the new colours.” The collaboration drew inspiration from dream shoes and and the magical moments they lead to as well as strong women like Dolly Parton and Lil Kim. “The whole collaboration is about celebrating women, having fun and embracing individuality,” says Sarah Street. “We liked the idea of creating something completely different, yet still keeping subtle references to the first collection. Heaven has that ‘it’ factor, pure and simple. She’s minimal, modern and fun and our most popular style in the range by far, which is why it was just an obvious choice to release new colours.”