Campaign image from Miss Crabb & Mi Piaci’s new footwear collaboration.
Party season is upon us and Miss Crabb has teamed up with Mi Piaci to create the perfect shoes for celebrating in this season. The special collaboration combines Miss Crabb’s beautiful use of colour with Mi Piaci’s sharp eye for fashion forward footwear to bring you gorgeous shoes in a rainbow of hues that are a glamorous take on nostalgic influences with a touch of Dolly Parton-inspired style.
It’s a dream come true for Kristine Crabb, designer and founder of beloved label Miss Crabb who has wanted to create her own footwear for a long time. Working with the expert design team at Mi Piaci meant she could utilise their knowledge and bring her own Miss Crabb twist and design eye to the collaboration. “We wanted to work with a brand that we loved and admired on both a personal and professional level,” says Kristine Crabb. “Miss Crabb is so quintessentially New Zealand, and everything they do has New Zealand women in mind and we love that about them; we also share that same ethos.”
Having the expert support of Mi Piaci allowed Kristine to free her imagination and design winsome footwear that are a delight in both texture and colour. The collaboration features mules, strappy heels and chic flats in high quality leathers and suede. The suitably joyful colour palette features red, mustard, purple, soft pink, denim blue, grey and black. “It’s a different aesthetic from what we are usually known for… We were able to really push the boundaries with this collection and explore,” enthuses Mi Piaci Brand Manager Sarah Street.
To complement the stunning collection, a dynamic campaign was shot by Richard Orjis on the vibrant “Te Ara I Whiti” pink cycleway that runs through central Auckland. It features the gorgeous Bianca from Milkshake Models wearing fluid silks from Miss Crabb in imagery that is ‘a tribute to dynamic femininity and the energy of our city.’ The limited edition collection arrives in selected Mi Piaci stores and Miss Crabb this Thursday 24th November.