Footwear from Merchant 1948’s Spring/Summer 20 collection. Image supplied.
Merchant 1948 recently released the brand’s Spring/Summer 20 collection which celebrates the concept of simplicity. The new range has started arriving in stores and online with lots of great options to transition into the warmer weather. This season’s campaign is called Make it Simple and is a nod to the life in lockdown and slowed down routines, it’s about seeking joy in the simple things in life.
“The experience of lockdown has developed a new life and new mindset for consumers. From once seeking adventure in overseas travelling and fast paced lifestyles, we have learned to live simple lives and cherish the simple moments. Fresh linen, morning coffee, shared smiles, salty skin. It’s the simple things,” add this season’s collection notes.
For the footwear that means plenty of well crafted sandals, heels, mules, slides and loafers, alongside the perfect transeasonal ankle boots of course. There’s lots of easy to wear neutrals as well as fresh hues of lemon, blush and sage green and lilac. Expect some welcome 90s and early 00s nostalgia with square shaped toes, block heels and flatforms all making an appearance this season. Gingham and raffia add to the charm factor of this range while strappy sandals in classic tan and white make for easy go-to choices for Summer.
Merchant 1948’s focus is on creating well-made pieces that are meant to last so you can pick the updates you need and wear them season after season for all of life’s adventures.