A glamorous crowd was ushered into a massive darkened film studio bunker for the campaign launch on 4 December. The buzz was surrounding the new Principal and Naming Rights Partner.
In the centre was a beautifully lit runway that featured eye-catching designs as a fabulous crowd viewed the first glimpse of the TV commercial with the tagline ‘SEE. FEEL. REACT.’
The event has been rebranded Virgin Australia Melbourne Fashion Festival to be held across the month of March 2014.
Melbourne Fashion Festival Chief Executive Officer, Graeme Lewsey said it was an exciting new chapter for the festival and the fashion industry. “In 2013, the festival was attended by 377,000 people, the highest number in our 17 year history.
“This new partnership will further strengthen our tourism retail strategy, while working with one of the most innovative and inspiring brands in the world”, Mr Lewsey said.
The festival offers a diverse program of events to celebrate and inspire the fashion industry around Australia, from runway shows to cultural and business seminars. L’Oreal Paris who previously held Naming Rights will be the exclusive Beauty Partner and remain a Major Partner of the Festival into the future.
To view the full schedule and purchase tickets, jump across to www.VAMFF.com.au
Check out 2013, Melbourne Fashion Festival highlights HERE