Campaign image for Mecca’s new Mecca Max signature brand cosmetics. Image supplied.
Mecca have got a serious treat in store for beauty addicts with the release of their new signature brand Mecca Max on August 1st. The massive range is made up of 206 clever products with a plethora of options to enhance your skin, complexion, eyes, lips, nails, lashes and lots of beauty tools to help you do it. Mecca Max has been designed by Mecca’s talented beauty experts with each product designed for fans to enjoy playing and experimenting with while creating their own unique looks.
“The launch of this new signature line is one of the most important milestones in our business and has been three years in the making,” says Mecca Brands founder and CEO Jo Horgan. “Mecca Max was born out of our community of in-store hosts and Mecca beauty junkies who delivered their ideas, inspiration, expertise and passion to create this collection,” Ms Horgan said.
The hero products of the new collection are the 25 ‘Maximiser’ products which include stand-out eye and skin primers, a strobing stick, an artistry palette and a double-ended mascara. The entire range is also affordably priced with prices ranged from just $5 to $45. They also beautifully complement all the other fantastic ranges and products stocked at Mecca’s stores and are being hailed as a game-changer in the beauty retail space.
“Mecca Max has been created for the girl who is as obsessed with beauty as we are,” says Mecca Brands Creative Director Marita Burke. “Our innovative products are smarter, work harder and will do more for your look than anything else in your beauty arsenal. Think the perfect nude, the best lash, the boldest lip, the brightest illuminator and everything in between. It’s Mecca’s beauty obsession, bottled.”