Marlow have opened a permanent store in Ponsonby. Image supplied.
Athleisurewear label Marlow have just opened the doors of the brand’s first permanent store in Ponsonby, Auckland. Marlow launched in late 2020 and held a pop up store in Ponsonby that was a huge success, making it the perfect location for the brand’s first proper foray into retail. Customers can shop the brand’s full range of contemporary pieces in chic tones that offer a stylish take on activewear and loungewear.
The elegant new store is located at 282 Ponsonby Road within the All Saints Shopping Centre, a charming open-air complex which features other local designer’s stores and delicious eateries. The store itself has a loft feel and features bleached wood, polished concrete floors, washed white walls and exposed rafters with beautiful natural light. Marlow have utilised vignettes of accessories, home objects and organic, natural decor to give the store a modern and appealing aesthetic.
“We’re thrilled to have finally opened the doors to our new store, as so many customers have been asking ‘‘why don’t you open your own store,” says Bailey Mark, Marlow Founder and Director. “The wholesale and ecommerce side of our business has flourished, but to continue our journey it’s important to have our own permanent retail space to enable us to tell our own messaging and own how our product is displayed in our stores. We have found that with Covid 19, more people are committed to supporting New Zealand brands and we are overwhelmed by the response we have received to date.”
Images supplied.