Reese Witherspoon photographed for Elizabeth Arden’s March On campaign. Image supplied.
Earlier this month, Elizabeth Arden announced the launch of their new March On campaign, which features actress and women’s advocate Reese Witherspoon. As part of the campaign Elizabeth Arden has released a limited edition lipstick, in the brand’s signature Red Door Red shade which is signed by Reese Witherspoon, with 100% of the global proceeds donated to UN Women.
Elizabeth Arden was an early advocate of women’s rights and she famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Although it wasn’t really socially acceptable in polite society at the time, wearing red lipstick came to symbolise the women’s movement and has remained an icon of female power to this day. Today, the women’s movement is still in force and rapidly gaining attention again, while Elizabeth Arden continues its fearless female founder’s legacy of advocating for women and honouring their ability to be forces of change in the world with the introduction of their March On campaign.
The program is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of their work to advance women’s issues worldwide. The limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world, to signal their support for one another.
“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honors this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden. “Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”
“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” explains Reese Witherspoon. “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”
“A prominent entrepreneur and supporter of women’s rights, Elizabeth Arden herself is an inspirational example of the impact women can make on the world. We are pleased to embark upon a multi-year, worldwide partnership with the iconic brand to help advocate for women and girls and make their equal participation a reality,” says Tunay Firat, OIC Head of Strategic Private Sector Partnerships, UN Women. “The funds raised by Elizabeth Arden through the March On program will help strengthen UN Women’s global programming, which will lead directly to the increased responsiveness and sustainability of field-level activities.”
The March On Beautiful Color Lipstick in Red Door Red is available at Elizabeth Arden counters nationwide for RRP$51.