Converse New Zealand have launched a cool new campaign for summer which sees the first Converse Mobile Pop-Up Sneaker Portrait Studio van take to the streets and popular events over the next six weeks. The idea is to celebrate the 2015 launch of Made by you – which is a new brand campaign for Converse which is about ‘celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years’.
Fans will be able to bring along their own pairs of Converse to the Mobile Sneaker Portrait Studio and take their own sneaker portraits which will be framed for free. They can also share their own unique portraits on their social media channels too. The portrait studio will be popping up at a bunch of different summer events including the Red Bull Trolley Derby and Grey Lynn Festival as well as local retail stores across Auckland.
Converse’s Made by you campaign is a global celebration about the iconic Converse Chuck Taylor All Star, which has enjoyed continued popularity for nearly 100 years. Converse has curated a collection of Chuck Taylor All Star portraits, showcasing endless diversity and self-expression of individuals past and present who choose to wear Chuck Taylor All Star which includes celebrities and ordinary people.
We love the idea of documenting fashion history in this way and given the long-lasting nature of Chucks, most people’s would have many stories to tell could they talk. We will definitely be keeping an eye out for the Converse Portrait Studio van cruising the streets of Auckland over the coming months.