Magnum RUBY pops up at INCO Studio

Magnum Ruby nail bar

Magnum RUBY have collaborated with INCO Studios on a special pop-up. Image by Luke Foley-Martin.

Magnum ice cream has a fun new partnership with INCO Studio to celebrate the world’s first Ruby chocolate ice cream range; Magnum RUBY. Tomorrow Friday 16th October and Saturday 17th October guests at INCO Studio can enjoy a gel manicure in one of Ruby’s signature pink shades and be treated with a delicious Magnum RUBY ice cream.

Magnum are subsidising the cost of the manicures to only $20 each so that they can be more accessible and $10 from each booking will go to Magnum RUBY’s charity partner Sisters United. The charity was founded by Parris and Kendall Goebel in 2016, with the aim of Sisters United to help young women discover their sense of self, confidence, and cultural identity. The proceeds from the Magnum x INCO Studio collaboration will be supporting Sisters United’s Young Queens mentoring programme and funding their annual camp, where girls come together to explore their talents, teach life skills, and empower one another to use their voice and chase their dreams.

“Sisters United was the perfect fit for Magnum RUBY, they’re all about self confidence, and being your true authentic self, which is ingrained in the Magnum brand,” says Magnum RUBY’s brand lead Federico Gadola. “We couldn’t be happier to work with the team, and help this year’s group get to their end of year camp!”

The Magnum RUBY nail bar is open from 10am – 6pm on Friday 16th October, and 10am – 5pm on Saturday 17th October. Run by INCO’s skilled nail artists, with Magnum RUBY ambassadors on hand, the spots are sure to go quickly and can be booked online.

Ruby chocolate is the biggest innovation in the chocolate world in 80 years, and is a unique fourth variant of chocolate after dark, milk and white chocolates. Unveiled in 2017, Ruby took 10 years of development, and was crafted by Barry Callebaut, the world’s leading manufacturer of high quality chocolates with over 175 years of expertise. Magnum is the first ice cream brand in the world to pair Ruby chocolate with ice cream, and the result is a  decadent union of Magnum Ruby chocolate coating over an indulgent velvety ice cream which is a truly delicious combination.

The new Magnum RUBY range is available nationwide now from major supermarkets, selected independent retailers, and petrol and convenience stores.

Magnum Ruby nail bar

Magnum Ruby nail bar

Images by Luke Foley-Martin.

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