MAC SS11 Trend Preview

According to Amber (and I definitely agree with this) – the key trends seen on the runways are highly wearable this season (read: EASY to do).  It’s exciting to know you can achieve these on-trend makeup looks with minimal effort.

The MAC beauty looks this season are all about: “Focussing on the counterpoints that make a makeup modern.  It’s about understanding how to perfectly complement yet counterbalance the mood of a designer’s collection with the right beauty statement…Whatever the vibe, this season’s makeup is big on brave statements, experimental textures, handsome femininity and above all, an excitement about putting the art back in artistry”.

Here's a breakdown of the key trends:

Pop Classics (Seen on the runways at Diane Von Furstenburg, Marni, Betty Jackson, Jaegar London and Ruby at NZFW 2010)
It’s about making makeup fun – and translates the ‘colour blocking’ trends seen on the runways into makeup.  Think classic shapes, but with super saturated colour –sleek liquid liner on the eyes in a bold colour, and fluro hibiscus pinks and chemical oranges on the lips.  Red is still hot but it’s edgier than last season. Colourful lips and eyes are counterbalanced with low key skin and probably mascara-less lashes. 

The Tools:
MAC Gloss, Magenta and Cherry lip pencil, Crimson and Orange Pro Lip Mix, Chrome yellow eye shadow, 316 lip brush, Process Magenta, Chromagraphic Pencil, Magenta Madness pigment, Morange lipstick, Lady Danger lipstick, Sushi Flower eye shadow, Waveline Fluidline, Pro Turquoise Glitter, Pro Pink Glitter























Betty Jackson, Jaegar London


Raw Fined (Seen on the runways at Nicole Miller, Ann Demeulemeester, Alexander Wang, Max Mara and Nom* D at NZFW 2010)

Nude, minimal makeup, and contrasting textures.  It’s about the bare-faced look, but keeping it feminine and elegant.  Gloss accents against smooth mattes are a key texture.  Execute a minimalist gesture on either the lip or eye, against a perfectly nude base.

The Tools:
Studio Moisture Cream, Studio Moisture Fix SPF 15, Care Blends Essential Oils, Prep + Prime Transparent, Finishing Powder, Face and Body foundation, Select Moisturecover, Concealer, Swell Baby Eye Shadow, Mineralize Skinfinish Natural, Luna Cream Colour Base, Clear Brow set, Pro Sculpting Powder in Sculpt, Pro Lip Erase in Dim, Silver Dusk Iridescent, Powder/Loose, MAC Gloss, NC15/NW20 Chromagraphic pencil, Hush Cream Colour Base, Lip conditioner, Fascinating Eye Kohl, Gesso Eye Shadow



Ann Demeulemeester, Nicole Miller

Ice Dreams (Seen on the runways at Etro, Rosa Cha, Alberta Ferretti and Carolina Hererra)
Pastel shades are reinvented to be less bridal and more clean, controlled and uncannily pretty. The new pastels are all about taking super delicate colours and wearing them in a way that makes them as accessible as naturals.  Chalky not pearlescent, the new way to wear shades of lilac, lemon, pistachio, marshmallow and duck-egg is as one simple statement.  Super feminine at its most forward thinking!

The Tools:
Ash Blonde Studio Finish, Skin Corrector, Lite Brite Cream Shadow, Swell Baby Eye Shadow, Woodwinked eye shadow, Shell Cream Colour Base, Derailed Cream Shadow Quad, Morange Lipstick, Paintstick in Pure White, Landscape Green, Process Magenta and Rich Purple, Strobe Cream, Peaches Powder Blush, Juxt Eye shadow, Vanilla Pigment, Myth Lipstick


Etro, Rosa Cha

Terra Copper (Seen on the runways at Rodarte, Blumarine, Chole, Moschino and Cybele at NZFW 2010)
Modern bronze, precise application and tan shades are given an intelligent rethink. It’s very 70s in spirit: sculpted cheekbones in honey buff tones, lips lushed-up in caramel lacquer, monochromatic faces gently sunlit in skin-mimicking bronze tones with shadows and highlights in all the right places.  It’s healthy, handsome, and not to be confused with the over-perfected perma-tan.  The modern way to wear bronze is monochromatically, satiny, and very specifically placed – this is sunned, at its most specific

The Tools:
Medium Dar, Medium deep and Dark Mineralize Skin Finish Natural, Gold pigment, Give Me Sun! Mineralize Skin Finish Natural, Golden Bronze Iridescent Powder/Loose, Shadowy Pro Sculpting Powder, Tan Pigment, Cream Colour Base in Mid-Tone Sepia, Bronze, Bamboo and Luna, Lust Lip glass, Freckletone Lipstick, Chai Lip glass, Teddy Eye Kohl



Bluemarine, Rodarte

There you have it – all the tools you need to go forth and beautify!

*All images courtesy of MAC Cosmetics

Natalie Cosgrove
7 February 2011

Related Articles
Get the latest fashion news, advice, interviews and competitions to your inbox!

Pin It on Pinterest