M.A.C announces Lisa from BLACKPINK as new Global Brand Ambassador

New MAC brand ambassador Lisa from BLACKPINK

K-Pop superstar, Lalisa Manobal or Lisa from BLACKPINK. Image supplied.

As one of the world’s leading professional makeup powerhouses M.A.C has teamed up with K-Pop superstar, Lisa from BLACKPINK, who is their new global ambassador. Lisa has a strong global influence in pop culture and is known for her charismatic personality and trendsetting presence in beauty, fashion and music, sharing a deep connection with the M.A.C brand.

Lisa is the dancer and rapper of one of the most successful female groups in the world, BLACKPINK. Their “How You Like That” music video which released in June, had broken several world records at the time of its release, such as YouTube’s “Most viewed video in 24 hours”. Lisa is loved by her fans around the world and the most followed K-Pop star online with 40 million followers on Instagram.

“I have always been a big fan of M·A·C! I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage,” says Lisa. “Together with M·A·C, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”

Lisa is a trendsetter and as well as being idolised onstage, is also a front-row fixture at runway shows. Lisa was born in Thailand and debuted in South Korea in 2016, the 23-year-old is the first foreigner to debut from YG Entertainment and speaks Thai, Korean, English and Japanese. Her charismatic personality matches M.A.C’s aspirational yet approachable brand ethos. Lisa’s accomplishments include performing at Coachella back in April 2019, which resulted in a video that sparked an internet challenge joined by global superstar, Dolly Parton.

As M·A·C’s Global Brand Spokesperson, Lisa will be the face of M·A·C’s renowned collections and key campaigns, as well as the muse for the brand’s exciting innovation projects. In addition, with her great passion for beauty, Lisa will work with M·A·C Makeup Artists to showcase her signature looks, share beauty secrets, skincare regimens, and lifestyle with M·A·C fans.

“Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for M·A·C,” says Drew Elliott, Senior Vice President and Global Creative Director for M·A·C Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”

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