Lush is taking a stand and saying goodbye to many of their social media platforms. Image supplied.
Global bath product company, Lush has announced that as of November 26th 2021 they will be turning their back on Instagram, Facebook, TikTok and Snapchat until the platforms take action to provide a safer environment for users. This policy will be rolling out across all of the 48 countries where Lush operates.
In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are going largely ignored now. Lush is taking matters into its own hands and addressing the issues now, not waiting around until others believe in the problem before changing its own behaviour.
In a statement from the Global Lush corporation, they say – “Like so many teenagers have experienced before us, Lush has tried to come off social media, but our FOMO is vast, and our compulsion to use the various platforms means we find ourselves back on there, despite our best intentions, So here we are again, trying to go cold (plant-based) turkey.”
“Having previously attempted this in 2019, our resolve has been strengthened by all the latest information from courageous whistleblowers, which clearly lays out the known harms that young people are exposed to because of the current algorithms and loose regulation of this new area of our lives. We wouldn’t ask our customers to meet us down a dark and dangerous alleyway – but some social media platforms are beginning to feel like places no one should be encouraged to go. Something has to change. We hope that platforms will introduce strong best practice guidelines, and we hope that international regulation will be passed into law. But we can’t wait. We feel forced to take our own action to shield our customers from the harm and manipulation they may experience whilst trying to connect with us on social media.”
Lush Co-founder and Product Inventor – Mark Constantine OBE goes on to say, “I’ve spent all my life avoiding putting harmful ingredients in my products. There is now overwhelming evidence we are being put at risk when using social media. I’m not willing to expose my customers to this harm, so it’s time to take it out of the mix.”
Although Lush will no longer be accessible via some social media channels, you can still catch up on the latest in Lush news and product releases via their YouTube and Twitter – without the need to like or get notifications.