LUSH has launched new vegan protein shampoo bars. Image supplied.
If you’re a fan of all things LUSH like us, then you will know that LUSH likes to step outside the box, constantly coming up with new and innovative products, such as their package free “naked” products and their vegan range, where all of the ingredients are ethically sourced, plant-based and environmentally friendly. So, we were pretty excited to hear about their new range of Vegan Protein Shampoo bars which are now available to purchase exclusively online now.
“Where do you get your protein? It’s a question asked of vegans the world over, and one we found ourselves considering when we made the decision to remove eggs from our products”, says LUSH. Product inventor Daniel Campbell decided to take up this challenge by finding plant-based alternatives which could not only replicate the texture of an egg but provide the protein an egg offers as well and through his advancements he discovered a handful of substitutes that has led to the genesis of an entirely new range of haircare— Vegan Protein Shampoo.
The new range of products features four conditioning, shampoo blocks; Silica, Cafe, Fix and The Black Stuff. Each of these products features a combination of proteins, including the star of the show—Aquafaba, which is a gelatinous, nutrient-rich liquid which comes from boiling chickpeas! “When I started doing these products I wanted to see what would happen if I took a solid shampoo base and whisked it through Aquafaba,” Dan begins. “It gave me this amazing marshmallow-like texture and allowed me to put a lot more things in to create different effects.”
As well as Aquafaba, other proteins you will find in these shampoo bars are linseed gel, soya lecithin, silken tofu and hydrolysed wheat gluten, plus the amino acids arginine and leucine which are commonly found in protein shakes. These two ingredients provide small protein polymers which are small enough to fit inside the cortex of the hair, rebuilding it from within, resulting in volume, softness and shine. Each Vegan Protein Shampoo bar also features two anti-static ingredients which help to smooth the hair down, explains Dan, who suggests rubbing the entire block directly onto wet hair as the friction helps to produce a lather and “once you rinse the shampoo out, the hot water melts the product to create a conditioner, so there’s this lovely 2-in-1 effect.”
These products are available in 100g blocks which should provide you with 50 to 100 washes and each of the products are targeted for a certain type of hair. The Silica bar is for colour correction, to help prevent colour fading, Fix is for bottle blondes, The Black Stuff is a volume and shine enhancer and Cafe is a hair retention stimulator, which can be good for people with hair loss problems.
To find out more about each of these products, their benefits and a list of ingredients for each Vegan Protein Shampoo, visit LUSH’s website.