Looks from Lonely's new Eden lingerie collection.
The latest lingerie collection from Lonely arrives in stores tomorrow and it's a beautiful mix of new styles and favourites sure to please the label's many fans. The collection is called Eden and is named for stunning model Eden Bristowe (who is the brunette model in the top left image) and continues Lonely's tradition of naming their lingerie collections after local models who then feature in the lookbook.
We've long been fans of Lonely's contemporary style that toys with romanticism but is feminist at heart, as the thing with lingerie is it is ultimately for yourself and to make you feel good which is something Lonely appreciates and celebrates. Designer Helene Morris and her team prefer to keep their images as natural as possible which adds a realism and relatibility to their campaigns, even more so with their Lonely Girls Project which features many everyday women in their favourite Lonely pieces.
But back to the collection and it's winsome new pieces, of which we're particularly fond of the strappy Harper style this season in a sublime floral print. Then there's the prettiest soft blue on the lace-edged Bonnie garments and the subtle pleated mesh on the Lexi pieces, not to mention the clever cross-over effect of the Penny pieces, and well we could go on as every item is perfection and many feature Lonely's signature strapping and lovely use of lace. Not only do these pieces look gorgeous, they are actually comfortable and supportive to wear which isn't always the case with lingerie. Lonely have expanded their size range again in the past year which means even more women can add some Lonely to their lingerie collections this season.