Looks from Lonely's new swimwear collection summer 2016/17.
Lonely recently released their new Swim collection for Summer 2016/17 and it's full of beautiful new silhouettes in rich shades contrasted with a delicate floral print. This collection follows up their debut Swim collection last summer which was really popular and a successful extension to the Lonely brand.
The new styles feature Lonely's signature multi strapping as well as wider bands that feature Lonely's branding in a subtle way. Not so subtle but ever so winsome is the gold Lonely branding which is perfectly suited to the shiny black bikini and one piece in classic silhouettes. As well as being gorgeous the swimwear is designed to be supportive for a range of body shapes and sizes with structured options for the bust which features two panels for proper support. Each of the swimsuits is lined for proper coverage and wearablity.
As always designer Helene Morris and her team have gone with a real approach to their imagery using unretouched images that represent the natural beauty of their models. It's really wonderful to see imagery that is more relatable and inclusive than what we are used to seeing from a lot of campaigns, especially when it comes to swimwear. These women look comfortable and confident in their own skin wearing swimwear that is modern and flattering. We definitely want to be Lonely girls this summer.
Images supplied.