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Logitech G fuses fashion and technology with Aurora Collection

Logitech G Aurora collection

Logitech G’s new collection of gaming gear is designed to be gender inclusive

Fashion has always been about fusing lifestyles.

First there was skate wear, which evolved into streetwear before becoming its own genre of fashion. Then there was workwear (think denim overalls, chore coats, and utility vests). And in between everything from dancewear to art.

The latest fusion to take place is around the world of gaming. The vibrant gaming community allows (and encourages) freedom of expression, individuality, and gender diversity.

Forget the stereotypes of blokes sitting on saggy couches surrounded by week-old food while they game. The new era of gamer is sharply intelligent and self-aware – and it’s no longer just for the boys. Nearly one in two gamers identify as women.

Technology brand Logitech G is deeply invested in the passion of gamers and has stepped up to launch a new collection of gaming gear designed to be gender inclusive.

The new Logitech G Aurora collection has been thoughtfully designed not only to meet the needs and wants of women gamers but also to put inclusivity first.

The collection prioritises comfort, approachability, and the joy of play. Changes to traditional shapes and functions have been made to accommodate longer hair, glasses, earrings, and smaller hand sizes, with the design team breaking away from typical sharp edges, dark colours, and loud aesthetics.

The Aurora collection includes a wireless gaming headset, two keyboards (one wired and one wireless), a wireless mouse, and eight accessories that offer endless customisation options.

And it’s not just gamers who are loving the collection. The once humble computer has become the ultimate work accessory for many, with everyone from social media influencers and office workers wanting a more inviting aesthetic to their computer hardware.

Obviously, with the gaming market at its heart, the Aurora collection delivers the advanced features gamers expect, but it also delivers a long overdue aesthetic upgrade for computers, consoles and accessories.

Logitech G Aurora collection

Images supplied.