Levi’s 2019 Pride campaign. Image supplied.
Pride 2019 is underway and it’s a time of celebration for the LGBTQ+ community that brings together families, whether they’re blood relations or chosen family. It’s those people that are trusted confidantes and can be relied on that Levi’s wants to shine a light on with their new campaign.
Levi’s® Pride 2019 campaign celebrates the power of found communities and how they can unify and liberate. The new collection features a range of tees, jeans, trucker jackets and accessories that have interpretations of both the Levi’s® logo and the Pride rainbow.
“Levi’s has a long-standing history of doing right by its employees and fans and supporting the LGBTQ+ community,” says Jen Sey, SVP & CMO, Global Brands at Levi Strauss & Co. “We were the first Fortune 500 company to offer same sex partner benefits back in 1992 and our support has been unwavering since then. We are proud to celebrate the LGBTQ+ community each year with our Pride collection and by participating in Pride events across the globe.”
This year’s Pride collection continues Levi’s longstanding support of the LGBTQ+ community by partnering with OutRight Action International. It’s an organization that works to advance the rights of LGBTQ+ people all over the world and will receive 100% of the net proceeds from Levi’s Pride collection.
“At OutRight, we work each day to improve the lives of LGBTQ+ people—and ensure the universal declaration of human rights applies to each one of us around the world,” says Jessica Stern, OutRight Action International, Executive Director. “We are proud to be a partner of Levi’s® and see the Levi’s® Pride Collection as a critical reminder that we all should have the right to be out, proud and visible no matter where we live, who we are or who we love.”
Levi’s® Pride 2019 is available at all WORLD stores in New Zealand,