Campaign images for Levi's new 505C jean.
Levi's are celebrating the release of the 505C jean, a remastered version of the original rock jean that rose to fame in the 1970s. The C stands for customised as the Levi's design team have reworked the original straight leg style to be a modern slim fit that works for a diverse range of body types.
The 505 was created in 1967 in California, right as the Summer of Love and cultural revolution of the sixties was in full swing. It later found huge popularity in the seventies when the punk scene kicked off in New York with the likes of Debbie Harry and the Ramones favouring the 505 for their performances on stage.
Over the years vintage 505s have become highly sought after for their classic fit and lived-in sensibility, so with the recent increase in interest in vintage culture, Levis decided the time was right to rework and bring the 505 to a new generation. Hello 505C.
The 505C is designed to have the same lift technology as the Wedgie fit in the back, which creates an inverted heart shape that vintage Levi's are famous for. It also has a flattering zip-fly across the front and is available in washes and distresses for men and women at Levi's stockists.