Looks from Kowtow’s new Play collection. Images supplied.
Kowtow recently released a vibrant new range called Play with the brand inviting the wearer to take your pleasure seriously this season. The collection was designed during last year’s first lockdown which ended up being a creative time for the Kowtow design team. The energy of evoking impulsive childlike wonder and discovery, constructive play of cut and paste, colouring in, and building lent itself perfectly to a collection that is joyful, buoyant and spontaneous. A fitting antidote for stressful times.
The brand have used this range as a clever way to integrate play into everyday life, encouraging the wearer to create their desired silhouette by offering options to style and wear new pieces. The range offers accentuated frills, gathers and pleats alongside sleek, simple shapes for beautiful juxtaposition. The optimism of the inspiration makes for a charming collection of new hues including sun, lilac, grass, peony, and ink.
Kowtow’s beloved Building Block styles offer an easy foundation to the range and to indicate that the brand’s collection of organic cotton basics have been made with no harm to the planet, a colourful pip has been added to each Building Block style. This new signifier also serves to recognise the wearer for making their own contribution to a better world by choosing a product that is both Fairtrade and organic. Kowtow are well known for only using 100% Fairtrade certified organic cotton in the making of their clothing. Fashion with a conscience as well as style is something we can all get behind.