Kosas channels big lash energy with their relaunched mascara

Kosas Mascara

Kosas have relaunched their popular mascara. Image supplied.

Clean beauty brand Kosas initially launched their Big Clean Longwear Volumizing + Lash Care Mascara back in 2020. The product gained instant attraction amongst beauty consumers due to its hybrid mascara-serum formula, but one complaint the brand heard consistently during the launch was how quickly it would smudge off and under the eye area. This led Kosas on a journey to discover how to create a clean, smudge-proof mascara without the typical “film formers” like acrylate copolymers (a common microplastic). Where the brand landed was with a new innovative formula with biodegradable plant-based sugars that acted as a natural binder, these sugars also help to create a thicker, fuller look – it’s a win-win!

The relaunched Big Clean Longwear Volumizing + Lash Care Mascara promises the biggest, fluffiest, faux-status lashes, without compromising on the clean ingredients that Kosas are known for. Biodegradable plant-based sugars replace traditionally used microplastics for a long-wearing formula and lash-extension impact.

The product comes with an oversized rainbow brush for a pumped-up effect, as well as natural body-building ingredients and pure, intense pigments that deliver a big lash vibe. The curved brush has flexible-yet-firm spiralled bristles that volumize, lengthen, separate, and curl lashes all the way up. While the active formula nourishes and protects to support stronger, healthier lashes over time. Every swipe helps lash hairs reach their full growth potential.

You can find Kosas’s Big Clean Longwear Volumizing + Lash Care Mascara online or in-store at MECCA in New Zealand.

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