Samantha Jones, founder of Little Yellow Bird. Image supplied.
Ethical fashion brand Little Yellow Bird is offering Kiwis the opportunity to become part of the fashion revolution by investing in their brand for as little as $500. The Wellington-based company’s equity crowdfunding campaign on PledgeMe is hoping to raise a minimum of $750,000 as it becomes New Zealand’s first community-owned ethical fashion brand.
While the global fashion industry is one of the biggest contributors to climate change across the world, producing 10% of greenhouse gas emissions. Little Yellow Bird is doing things in a positive way using only 100% organic, rain-fed cotton and non-toxic dyes. The brand also has a a zero waste policy in its factories and saves millions of litres of water each year. The brand is proud to be Living Wage certified and is developing recycling programs for used clothing, taking steps toward a circular waste-free industry. Little Yellow Bird is a certified B Corp, which means they have been through a rigorous assessment process, which determined the company’s impact and dedication to social and environmental issues.
Little Yellow Bird has had significant growth in the past four years and now supplies over 400 organisations across New Zealand, Australia, the United States and Canada with the brand’s ethical uniforms. The crowdfunding campaign has been launched to meet growing demands for its product as it continues to expand into the international market.
“We are expanding, and we want to scale our voice and impact. We believe the best way to do this is by having a community of values aligned investors,” says founder Samantha Jones. “Now we’re excited to launch our equity crowdfunding campaign, and bring on everyday kiwis as shareholders. The impacts of the global fashion industry are an issue for everyone and bringing more people along on our journey is crucial to our wider mission.”
If you’re keen to have a slice of this innovative ethical brand, Little Yellow Bird’s PledgeMe campaign is open until 29th May 2019.