Onesies by twenty-seven names and Zambesi for Great Full. Images supplied.
Five leading local fashion brands have collaborated with new not-for-profit Great Full on some sweet babywear to raise funds for Auckland children’s hospital, Starship. The labels involved include NOM*d, twenty-seven names, Juliette Hogan, Trelise Cooper and Zambesi with each brand designing a limited edition baby onesie.
Great Full was created by Melissa Gardi with the aim of bringing together creative Kiwis to make a difference in the lives of fellow New Zealanders. “This country is bursting with talented creatives – makers and artists, designers and builders, organisations and businesses. I invited five of New Zealand’s most successful fashion houses to get involved and each of them embraced the opportunity to design a print for Great Full’s debut collection,” says Melissa. “I knew that by myself I could do something good, but by collaborating with others, together we could do something great.”
The adorable little onesies have been made in New Zealand from soft organic cotton fabric using Global Organic Textile Standard-certified yarn and water-based inks. They are available in sizes 0 to 2 years and are exclusively stocked in-store by their respective designers. The complete collection is also available on Great Full’s website and are delivered in plant-based, compostable packaging. Each onesie is priced at $50 with all profits donated to the Starship Foundation to help bring better health and brighter futures to New Zealand children.
“I’m grateful to have the opportunity to be part of an initiative which is not only creatively satisfying but offers a meaningful way to give back,” adds designer Juliette Hogan.
“Health. The beginning of everyone’s lives start there and we all need to have as much access to amazing healthcare along with professionals on tap as we possibly can. So contributing to Great Full’s project is one of the most important things that we can do,” says Rachel Easting from twenty-seven names.
“I am always amazed at how together we can do so much. I encourage people around the country to get behind this project and buy one of these super-cute onesies,” says Aisha Daji Punga, Chief Executive of the Starship Foundation. “By supporting Starship you’re bringing hope for a brighter future to children and families facing some of their toughest times.”
Whether you’re a new parent yourself of looking for a gift for one, these cute little onesies are a thoughtful gift and sustainably produced from start to finish which makes them kind to the environment as well as to baby. It’s the start of what Melissa Gardi sees as an ongoing project that will benefit many New Zealanders, “At least once a year Great Full will launch a new limited-edition collection produced by different collaborators and aligned with a specific cause,” she adds.
Each collection will be available on Great Full’s website along with the stories behind the project, interviews with the contributors and information about each cause and why it’s important. Fashion with a heart and for a good cause is something we can all get behind.