Kevin Murphy receives the tick of approval by PETA

It took a lot of work to get there but KEVIN.MURPHY has finally been given a big tick of approval from PETA. Their products have always been Sulphate and Paraben free, and now they are cruelty free!

People for Ethical Treatment of Animals (PETA), is the largest animal rights organisation in the world, and they have proudly accepted KEVIN.MURPHY to be listed as one of their recommended ‘Cruelty Free’ companies after vigorous research into their products and practices.

Look out for KEVIN.MURPHY to be posted on PETA.org as well as being listed in the pocket sized “Cruelty-Free Shopping Guide.”

Also keep your eyes out for the “Cruelty Free Bunny” on their packaging and marketing material in the near future.

Another great partnership, with another great cause!