Kayla Cullen is the face of Bendon Body. Images supplied.
Netball star, Kayla Cullen, has been announced as the face of Bendon Lingerie‘s innovative new essentials range, Bendon Body today. The partnership is a perfect match with the clever new pieces designed to move with the body, and created with comfort in mind which fits with Kayla’s active lifestyle. Each piece utilises the latest technology including cool, stretch fabric knitted with spandex that comes in a range of great bra and brief styles.
The colourful new campaign features Cullen and a group of dancers demonstrating the ease of movement in the Bendon Body range and bringing to life its ‘Made to Move’ motto. The Bendon Body pieces are affordably priced with bras starting at $29.95 and briefs at $16.95.
“We’re thrilled to deliver this technically innovative collection to our customers and to launch with New Zealand sporting superstar, Kayla Cullen as the face of the campaign,” says Paul Cherny, Bendon’s CEO. “Kayla embodies all the values we see in this brand being a fun, confident and down to-earth New-Zealander. This is an excited launch for the brand and in keeping with Bendon’s 70 year history of design technology.”
A delighted Kayla says “Having grown-up with Bendon Lingerie in New Zealand, it’s a huge honour to be part of the brand. The Bendon Body range is so supportive, comfortable, lightweight and versatile. It’s the ultimate essentials collection and perfect for those on the move. It’s so important women feel free and unrestricted in lingerie, for me, it’s essential”
Bendon are keen to prove just how comfortable the range is and are giving away a free Bendon Body Bra to
the first 100 customers who bring in their most uncomfortable bra to selected Farmer’s stores on August 19. Bendon are running a ‘Great Bra Buy Back’ promotion in selected Farmer’s stores from August 20-28 an are buying customers most uncomfortable bras then providing a gift voucher in return to shop the Bendon Body collection.
Bendon Body range is available at Farmers, selected boutiques and online.