Footwear from Kathryn Wilson’s new KIND collection. Images supplied.
Kathryn Wilson has announced the brand’s partnership with New Zealand corporate climate action business, CarbonClick and released a new collection eco-friendly sneakers appropriately named KIND. Designer Kathryn Wilson and her team spent over two years doing design development and a company-wide sustainability analysis to develop a plan to move forward sustainably as a business.
“Small steps made frequently can have an enormous impact over time and we believe it’s about doing things better and constantly improving our positive impact with a considered selection of manufacturing components and the methods used to produce our footwear designs,” says Kathryn Wilson, Founder and CEO. “My whole team are so invested in the CarbonClick and KIND projects, which inspires me to grow this part of our business even more.”
CarbonClick is a New Zealand based company that offers businesses opportunities to reduce their carbon emissions through offsetting projects to help restore and protect New Zealand forests. Over the past year, Kathryn Wilson and CarbonClick have been developing a customer-driven option through Kathryn’s online store where carbon offsets can be activated by the purchaser.
The KIND collection features three sneaker designs that have been consciously crafted using lower impact materials, including Global Recycling Standard certified recycled leather and fly-knit uppers made from recycled plastic bottles. Kathryn Wilson will be donating $10 from every pair of KIND collection shoes sold towards the Kaikoura project, helping to conserve and re-plant 99 hectares of lush native forest by increasing biodiversity and drawing down carbon. The amount of carbon off-set by this first New Zealand forest planting initiative will be in excess of 100 tonnes with plans for year-‘round CarbonClick initiatives to continue, increasing this off-setting program.
This CarbonClick partnership and KIND collection are exciting steps forward for Kathryn Wilson’s sustainability journey, we all have a part to play in protecting and nurturing our planet.