It’s all about love this Valentine’s Day, with two iconic New Zealand brands working together to encourage and support women on their journey to self-love.
‘True Love Starts with Me’ is the theme behind the collaboration between Bendon Lingerie and Karen Murrell Natural Lipstick.
It’s a delicious partnership delivering the seductively appealing new ‘Me by Bendon Meant to be’ collection, paired with the ravishing red ‘True Love lipstick’ from Karen Murrell.
Designed to help make women feel confident and beautiful in their own skin, ‘Meant to be’ is available in-store and online now and includes a contour balconette bra, cup bra, bikini brief, and thong.
The beautifully engineered intimates hero bold colours, opulent materials, and delicate embroidered hearts – each piece designed for softness and romance, as well as power and confidence.
Karen Murrell’s True Love red is the perfect addition to the set, showcasing how fashion and beauty industries’ goals can intertwine.
“The power of the red lip is well known. Red gives us confidence, infuses life with passion, and combining stunning lingerie with a bold, powerful red lip really is a recipe for self-empowerment,” says Karen.
“I’m thrilled to work with Bendon on this partnership. Quality, glamour, and a genuine love of making women feel fabulous are shared values by both brands, and I’m delighted to align and empower women this Valentine’s Day with the key message that True Love starts with me.”
Part of a focus around broadening the definition of beauty, as part of its campaign Bendon is asking customers to share what self-love means to them.
“Supporting self-discovery is more critical than ever,” says Anna Johnson, Bendon CEO. “Just as crucial as the design and quality of our lingerie, we see an opportunity to be a vehicle for the self-realisation women are craving”.
Bendon has been part of women’s lives since 1947 and strives to support women with much more than just its desirable products.
Karen Murrell launched her natural lipstick brand in 2008 and has been sharing her passion for natural beauty and what that truly means ever since.
For a limited time (while stocks last), all ‘Meant to be’ lingerie sets purchased will receive a complimentary Karen Murrell True Love Lipstick (valued at $32).
Images supplied